Amazon Prime and BT Sport have collaborated in a joint deal to secure live rights to broadcast Champions League matches in the UK for the first time.
With Amazon securing UK rights, premier league clubs can benefit financially by selling matches to the new streaming providers. Already Amazon have a three year contract to broadcast champions league matches live in Germany.
The new joint three-year deal currently costs £1.2billion but is expected to increase in value for the 2022 to 2024 competition.
UEFA has increased the number of clubs participating in the champions league to 36 and as a result have abandoned exclusivity. This appeals to Amazon as they can offer a range of games to fans.
Aside owning rights to broadcast champions league matches in Germany, the company also have rights to broadcast two rounds of Premier League matches, of which they have since 2019. The company plans to begin a new three-year contract to carry on doing so this season.
Buying the Champions League will be their biggest deal to date, and will provide encouragement to clubs that they could bid for more Premier League matches in the next rights cycle after 2025.