Arsenal football club has announced a new deal with PRIME, a hydration drink.
KSI, a lifelong Gooner, and fellow YouTube star Logan Paul created the hydration drink.
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Starting with Saturday’s Emirates Cup match against Sevilla, the drink will be available to fans during home matchdays at the Emirates Stadium.
PRIME’s goal is to create a drink that can fuel any lifestyle by using bold, thirst-quenching flavors to help refresh, replenish, and refuel.
Each drink comes with added nutritional benefits to complement the taste and is available in a variety of flavors such as orange, grape, ice pop, blue raspberry, lemon lime, and tropical punch.
KSI, a PRIME co-founder and lifelong supporter, stated:
From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself! This is a huge moment and I’m so glad it’s with the team I support.
Juliet Slot, the club’s chief commercial officer, added:
We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.